In today’s world of advanced technology, it is easier than ever to promote a message on a
national—or even worldwide—level. Overarching communications tools such as web sites, blogs,
electronic bulletin boards, Wikipedia, etc., allow anyone access to a worldwide audience.
Unfortunately, these same communications tools often bombard people with an excess of news and
information on a daily basis. Using these tools appropriately, most especially a web site, can be
of great benefit to the agency.
Other overarching methods include educating the public through publications, listserves and by
awareness and recruitment campaigns; proactively reaching out to the public with town meetings and
through a Speakers’ Bureau; an by channeling
community largesse and encouraging personal public engagement with the agency through volunteerism.