Publications

Publications are an important way to convey an agency’s message and should be written with a 

consistent ‘voice’. They are often disseminated at agency and provider locations, at community 

events and at functions hosted by the agency. Agency branding (which can be as basic as a logo and 

consistent print/paper color choice) should be used on all publications. Publications should be 

written in plain language and, as is generally recommended for written materials, at a sixth-grade 

level. An agency should consider accessibility by those with disabilities and those who speak 

languages other than English, depending on the needs of the region. In addition to subject matter 

content – often drafted initially by subject matters experts - publications may also include the 

agency phone number(s), address, Director’s (and possibly other administrators’) name and web site. 

Certain agency funders may also require an acknowledgement of their funding included on 

publications. A review of contractual language may expose that obligation. Publications can be 

posted on an agency’s web site, making them available to a broad audience, thus reducing costs by 

requiring less printing, which also lessens their environmental impact. Check the requirements of 

the Americans with Disabilities Act (ADA) to make sure any publications Communications produces 

comply.

 

Types of publications include:

  • Newsletter: Periodically issued with information about the agency and possibly contracted providers and/or allied professionals.
  • Brochures: Provide details about services offered
  • Reports: Annual and outcomes-based
  • Consumer-focused pieces that illustrate the positive impact the agency is having on children, youth and families. 
  • Consumer rights and responsibilities
  • Promotional flyers, posters, postcards, invitations, etc., used for awareness campaigns, initiatives, events, donations, etc. 
  • Buisness Cards: Use the back of cards for important agency phone numbers
  • Preventive pieces such as: Home Alone: Is Your Child Ready and Parenting 101: Am I Ready For This?

 






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