Internal Communications

Staff Engagement

Staff members need to understand why communication with the public through the media is critical to 

the success of the agency. They also need to know how to recognize situations that should be 

reported up the line to Communications. If staff members are expected to do interviews, they need 

to be trained to do it well and comfortably. If invited, journalists may even agree to meet with

staff to explain the nature of their business and answer questions.

 






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