In addition to the broad organizational goals for communications there are many places where communications critically impact
workforce issues and are central to the implementation of the workforce plan. Communications should be used to:
- Inform staff at all levels of the agency’s goals, objectives and initiatives to make them feel a committed part of the agency’s mission.
- Develop the agency’s image in the community and convey its expectations of the child welfare workforce. The community image impacts worker morale and their willingness to stay with the agency.
- Promote positive views of the workforce to the public and stakeholders.
- Anticipate when negative incidents may escalate to pubic attention and take action to minimize damage to the public face of the workforce.
- Impart to all stakeholders a clear understanding of their roles and the impact of these roles on agency operations.
- Convey to stakeholders and to the children, youth and families served what can be expected from the workforce.
- Gather the information needed to understand the community and context in which services are delivered.
- Disseminate information to policymakers and key external stakeholders in a clear and concise form to enlist support for additional workforce resources.
- Create feedback loops to evaluate the impact activities may have on the workforce.