Marci McCoy-Roth

Chief Impact Officer

Marci McCoy-Roth joined APHSA as the Director of Interoperability and System Strategies. Before joining APHSA, Marci was a partner with True North Group, a strategic communications and policy call, where she served as the Project Director for the National Electronic Interstate Compact Enterprise (NEICE) in a consultant capacity for the last seven years. The NEICE will continue to be an integral part of her new position at APHSA along with other initiatives which include leading efforts to support states in developing and implementing technical and policy solutions to support greater interoperability of human services information within and across states, as well as supporting the organization in developing strategies for human services system innovation.

While at True North Group, Marci directed national projects for the American Public Human Services Association, Child Trends and ICF International. Her primary areas of expertise include child welfare policy, system improvement and data interoperability, and developing and implementing effective communication campaigns in the early childhood, climate change actions, adolescent health and child welfare policy arenas. Before True North Group, Marci was the Senior Director of Policy and Communications at Child Trends where she directed communications, research and policy projects on issues ranging from early childhood to adolescent health. Prior to that she served as a program officer at The Pew Charitable Trusts where she directed the communication and research activities for a major federal initiative to reform foster care.

Marci received a Master of Communication from the Annenberg School for Communication, at the University of Pennsylvania and a Master of Public Affairs and Policy Analysis from the La Follette School of Public Affairs at the University of Wisconsin-Madison, where she was awarded the Robert M. La Follette Service Award. She also earned a Bachelor of Arts in Economics from Yale University.

As an avid student of communication theory and practice, Marci enjoys developing outcome-based communication strategies for nonprofits, foundations and government agencies alike. She is particularly interested in using communication theory to translate research for policymakers and to inform the policymaking process. Marci lives in the Washington, DC metro area, and was recently selected to serve on the Montgomery County Climate Action Stakeholder Engagement and Communication Workgroup. She also chairs the Montgomery County Citizen Review Panel on Children. Marci is a longtime board member and chair of FosterClub, a national network of youth who have experienced foster care.